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Talking Points: City Forum

TWO’S COMPANY?

The topic of joint bidding came under the spotlight at City Forum, with a panel dedicated to considering the practicalities of getting such partnerships off the ground.

Henk Stokhof, Head of the City of Amsterdam’s Sports Department, said:

“It’s not easy to bring two countries together to host a major sporting event. They have different social and economic factors which can determine who plays a bigger role.”

Rick Traer, CEO of the Canadian Sport Tourism Alliance, highlighted the partnership between Toronto and Montreal, who will co-host the IIHF World Junior Hockey Championships, with Toronto taking the lead in 2015 and Montreal getting their turn in 2017. He said:

“One of the main problems with the joint bidding process is that the success might not be equally distributed and that has to be kept in mind.”

Susan Sawbridge, Manager of Event Prospecting and Bidding at Auckland Tourism, said that New Zealand is exploring the possibility of hosting events jointly with Australia. She added:

“You need to keep your objective in mind. It has to depend on four outcomes – economic impact, international profiles, domestic or international market and ‘livability’ as a city.”

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