News Round-Up

  • 01. London was named as the SportBusiness Ultimate Sport City for the second consecutive time. The award is internationally recognised as the longest established ranking of the world’s top sports hosts and has been held every two years since 2006. New York won the ‘Best Sports City – XL’ award, with Melbourne claiming the prize in the large cities category, Auckland winning in the medium category and Calgary claiming top spot in the small category. London was also named as the best city in the hosting, marketing and branding and public sports interest categories; Melbourne picked up the prizes for the best venues and best event strategy, and Auckland added awards for the best legacy, best security and a special award for the best home-grown event.
  • 02. Legacy is the key word in successful sports event hosting, according to a survey carried out by Sport Event Denmark at this year’s SportAccord Convention. The Gold Partner asked for visitors to their exhibition stand and those on social media to name three words that describe what it takes to be #morethanahost. The results were turned into a wordcloud, which showed that ‘legacy’ was the most common response.
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